We make brands impossible to ignore
A data-driven marketing communications consultancy turning media science, proprietary technology and deep local insight into measurable growth for Africa’s biggest market.
We are the ROI agency. Every naira of media investment, measured against what it returns.
A data-driven, technology-led advisory for media and marketing challenges — built on global best practices, with a vision to be a dominant Nigerian marketing communications provider powered by process, technology, data science and people.
Process
Global best practices meet automation — every engagement runs on a transparent, repeatable process.
Technology
Proprietary platforms for market prioritization, media sufficiency, monitoring and dashboards.
Data Science
Every recommendation is backed by signals — AMPS, TAMS, RAMS, Kantar, Meta and Google.
People
Cross-functional experts across strategy, media, research and analytics — one accountable team.
More efficient market penetration via our MAI framework
Reduction in reporting time — 3× faster decisions on Power BI
Media monitoring through Publiciti, our intelligence platform
Consumers in Africa's largest market — our home turf
The proof, not the pitch
15+ assets across TV, OOH, radio, social, retail and original music. Hover to preview.
Fressia Soap
Positioning research showed Fressia was trusted for care but lacked emotional connection. We claimed the “authentic self-expression” white space and rebuilt the brand’s communications around real skin and real lives.
Brand awareness vs pre-campaign baseline
Sales volume growth
Market share growth, skin-cleansing, exit 2025
Xtreme Toothpaste
Global giants owned “fluoride protection” — so Xtreme flipped the category code. Charcoal, nature’s whitener, became the entire brand platform, making it Nigeria’s first-choice activated charcoal toothpaste.
The platform
Black is the new white — a code-flip creative idea that made charcoal desirable through culture, not lectures.
Always on
Xtreme care for Xtreme lives — a social reels and stills series keeping the brand in the feed daily.
Theme songs that make brands sing
End-to-end music production, from brief to broadcast master — composition, lyrics, artiste engagement, recording and mixing.
Campaigns that move a nation, not just a market
The same rigour we bring to FMCG, applied to public-sector and political communication.
INEC
Voter education and civic communication
N-Power
National social investment programme visibility
Full campaign communications — Ogun State 2015.
Everything a brand needs, under one roof
Six disciplines, one accountable team. Tap a service to see what’s inside.
We build, manage and grow brands — from positioning to consistent, memorable messaging.
- Brand positioning & architecture
- Visual identity & brand guidelines
- Brand health tracking & equity measurement
- Activation for massive recall
Consumer and market intelligence systems that turn data into competitive advantage.
- ERP integration
- BI platforms
- Data governance
- Predictive analytics & ML
Qualitative and quantitative consumer insight that de-risks every decision.
- Consumer, market & social research
- Retail audit & product testing
- Advertising research & brand tracking
- Focus groups · CATI · CAPI · online panels · ethnography
Data-driven digital built for a mobile-first market.
- Social — Instagram, TikTok, Facebook, LinkedIn
- Paid — Meta, Google, YouTube, programmatic
- Content & short-form video
- SEO/SEM, influencer & WhatsApp
Memorable brand moments that drive emotional connection, word of mouth and sharing.
- Activations & pop-ups
- Roadshows
- Campus activations for Gen Z
- Trade fair booths & AR/VR
Benchmark, eliminate, adjust, evaluate, optimize — media science in practice.
- TV, radio, print, OOH, digital, mobile
- Hedging against media inflation
- High-impact OOH location marketing
- Early access to new content via media partners
Four tools no brief leaves without
MAI — Market Prioritization Simulator
The Market Attractiveness Index fuses category and brand penetration with market volume into weighted regional scores.
Mediology Efficiency Planner
Budget optimization for media sufficiency — GRPs, reach-based planning and channel mix, balanced up front.
Publiciti & Media Insight
Real-time media intelligence — monitoring placements, competitive activity and trends as they happen.
Power BI Visualization Dashboards
Unified interactive dashboards across Google Ads, Meta, Salesforce and GA4 — ROAS, CAC, CTR in one view.
A framework, not a feeling
Goal
Clear, measurable objectives aligned with business strategy
Opportunity
Category, consumer and competitive analysis
Consumer-centric strategy built on deep insight and data
Drivers
Key engagement drivers across the consumer journey
Full-channel planning & buying
From national broadcast to location-marketed OOH — every channel planned against the same objective.
The SOS/SOM promise
We plot Share of Voice against Share of Market to find your fair share of spend — then track media relentlessly.
SOE threshold vs. market share
SOE ideal for share growth
Trusted where it counts
The same strategic excellence for multinationals and emerging local brands.
APCON
Licensed to practise advertising in Nigeria
OAAN
Authorized outdoor advertising execution
MIPAN
Recognized media planning & buying agency
Google Partner
Certified Ads, Analytics & digital expertise
The management team
Decades of collective experience across marketing communications, media, research and data analytics.
Jim Ikpehai
Strategic leadership and vision
Gbenga Asorobi
Business development and growth
Stanley Eze-Alumona
Operations and process excellence
Alexander Edem
Technology and innovation
Olumide Campbell
Strategy and planning
Your brand could be the next case study
Let’s transform your marketing communications and drive measurable growth — together.
Mediology.